Thank you for playing our games! This Privacy Policy describes:
The ways we collect personal data about you and why we do so
How we use your personal data, and
The choices you have about your personal data.
This Privacy Policy applies to Supercell’s games, store, sites and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on supercell.com. If we make any material changes, we will notify you as required under applicable law, including by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.
CONTACT US
If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the support features within each Supercell game, so we can reply to you more quickly. Alternatively, you may contact:
Name of the controller: Supercell Oy
Address: Jätkäsaarenlaituri 1, FI-00180 Helsinki, Finland
Attn: Privacy
email: legal-requests@supercell.com
THE DATA WE COLLECT
The categories of personal data we collect depend on the Services you use, and the requirements of applicable law.
Data you provide us directly.
Contact information (such as email address)
Player name or tag and password
Profile information (such as profile photo)
Your messages and other content you submit when you use the Service (such as chat logs and player support tickets)
Data you provide in connection with surveys, promotions, sweepstakes, competitions and other events
Other data you choose to give us (such as name and phone number when you participate in (Supercell Creators or Supercell Make)
Our payment service providers will collect your payment details in connection with any purchases you make through the Supercell Store
Data we collect automatically.
Data about your account and game progress, including in most cases an automatically created internal account ID
Your IP address and mobile device identifiers (such as your device or advertising ID)
Data about your device, such as device name and operating system, browser type and language, internet service provider, and mobile carrier
Data we collect with cookies and similar technologies (see more below)
Approximate location data (as derived from IP address)
Data about your use of the Service, such as gameplay data, purchases made and your interactions with other players inside the Service
You also have the option to create a Supercell ID using your email address or other contact information.
Data we collect from our partners.
We also use third-party partners, such as social networking sites, data analytics providers and advertising networks to supplement information we have about you, such as:
Data we receive if you link a third-party tool with the Service (such as LINE or Kakao in some markets)
Demographic data (such as to determine the coarse location of your IP address)
Data to fight fraud (such as refund abuse in games or click fraud in advertising)
Data from platforms that the games run on or data from payment service providers (such as payment verification data)
Data for advertising and analytics purposes (such as surveys), so we can provide you a better Service
Data that you have made available to us from a third party service (such as LINE or Kakao in some markets) via your privacy settings
Your feedback and suggestions posted on third-party sites to improve your experience in our Services
WHY DO WE COLLECT YOUR DATA
We use your data for a variety of business purposes, such as:
To make the Service work.
To perform the contract, we process data necessary to
Create accounts and allow you to play our games and use our Service
Operate the Service
Verify and confirm payments
Provide and deliver products and services you request
Send you Service-related communications
To make the Service more suitable for our players.
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
Update and develop player profiles
Develop and improve the Service and player experience
Manage our relationship with you
Provide social features as part of the Service
Customize your Service experience
Respond to your comments and questions and provide player support
Provide you Supercell offers in the Service as well as in other websites and services (including by email)
Send you related information, such as updates, security alerts, and support messages
Enable you to communicate with other players
To show personalized advertisements.
To show you personalized advertisements in the Service and elsewhere (including email) we have a legitimate interest to process necessary data to
Track the content you access in connection with the Service and your online behavior
Deliver, target and improve our advertising and the Service
For information on how to opt-out from personalized advertisements, see section ‘Your Rights and Options’ below.
To keep the Service safe and fair.
Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy; Supercell Terms of Service.
In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
Analyze and monitor use of the Service and its social features
Moderate chats either automatically or manually
Take action against fraudulent or misbehaving players
We may use automation in connection with our player support services, in which case we will notify you separately of the purpose and where applicable, the third-party technology in use. You may request manual processing in connection with solving such inquiry.
To analyze, profile, and segment.
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
With your consent.
With your consent, we may process your data for additional purposes.
We may also collect and use your device identifiers to display and personalize in-game ads and serve behaviorally targeted advertising as explained below. Where applicable, we may collect your advertising identifier (IDFA, GAID), vendor identifier, IP address, device ID and other device identifiers (country, os version, device model, client version) for these purposes. Under applicable privacy laws, including the General Data Protection Regulation (GDPR), we are required to ask your consent to do so.
This data is shared with your consent so that our ad partners can deliver the right ad and optimize the ad content to make sure you don’t see the same ad multiple times. We share your device identifiers with selected partners for such ad delivery and personalization.
You can manage your consent in the game settings and limit ad tracking in your device settings. Please note that opt-outs are specific to each browser and device and it may take a little bit of time before your opt-out will take effect.
For mobile advertising in apps, you can reset your Advertising Identifier and depending on your device, select to opt out of interest-based ads (Android) or turn on the Limit Ad Tracking setting (iOS).
The partners operate the ad network and mediation platform, as well as facilitate and participate in ad inventory bidding. The partners may also use the device identifiers for fraud detection purposes based on their legitimate interest. For more information, please check the partners’ privacy policies here: supercell.com/en/partner-opt-out.
WHO CAN SEE YOUR DATA
Apart from Supercell, your data can be accessed by others in the following situations:
Other players and users.
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
Our service providers.
Supercell has vendors who help us to provide the Service. These vendors process your data only at and according to Supercell´s instructions to provide the Service, and perform tasks such as hosting, player support, advertising, analytics and fraud prevention.
Other companies and public authorities.
In order to verify payments (with payment providers such as Paypal) and combat fraud and illegal activity, we may process and disclose data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
Advertising and Social Media partners.
The Service includes features from our partners, such as social media interaction tools, functionalities through application programming interfaces (APIs) or software development kits (SDKs) and in-game advertising. A list of these partners is available at supercell.com/en/partner-opt-out. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
These partners may access data regarding your activities and your device (such as your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share data we have collected about you with third-party advertising partners. These advertising partners may use this data (and similar data collected from other services) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. These partners may operate under their own privacy policies. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer not to share your personal data with third-party advertising partners, you may follow the instructions in “Your Rights and Options” below.